Running a guild takes a lot of work, especially in the beginning, so the first step is to ask yourself if you have the time to do the work. If you are only on Neopets once a week, then you may want to consider joining an established guild. But, if you have the time and are willing to spend it in your new guild, then let's move on. Before you even think about getting members, you should set some parameters for the guild. What is the guild going to be called? What kind of theme do you want? Should your guild be private?